The AI food scanner that knows what’s really inside

Labelly started at a kitchen table. We kept squinting at ingredient lists, trying to work out which of two yogurts we should buy for our mums, and realising the labels weren't written to be understood. They were written to be skimmed past. So we built the app we wished existed: point your camera at any product and actually know what's inside, in seconds, with one honest score.

E

Emanuel

Co-founder

Builds the app. Scans everything twice.

M

Marta

Co-founder

First tester of every build and the reason the scores stay honest.

Chewy

Chief Emotional Support Officer

Supervised every late night from the sofa. Barks at additives.